Marketing Your Company Video Online
Online video marketing, whilst seemingly a daunting task doesn’t have to be. Whether you employ a company to do it for you or you take the plunge and do it yourself, these days social media marketing is a must. You can’t avoid it so you might as well embrace it!
Marketing via social media has to be viewed as a two-way street of give-and-take. If you help promote other like minded companies then they will do the same for you. That’s the ethos anyway.
Does Online Video Convert Into Sales?
The great thing about online video is that people generally prefer watching content over reading it. You can use it to promote products or a service. Videos are viewed via websites and content publishing websites such as YouTube and VideoJug. We’ve all become accustomed to watching videos online as a matter of course. It’s no longer seen as a company indulgence, more a point of necessity in the face of competition.
According to Unruly, a video advert increases purchase intent by a mind blowing 97% – and improves brand association by 139%. With these figures in mind, can you afford not to invest in video content?
How To Promote Your Company Video
First of all make sure it’s clearly visible on your website. This is the first and most important task you will perform (or get someone else to perform!)
Next, upload it to YouTube and take some optimisation advice so that you get the most out of the ranking process.
If you don’t already have a Twitter and Facebook account then waste no time setting them up. You can easily promote your content via Twitter with no need to set up targeted ads. Simply find the right accounts to target and Tweet them. It really is as simple as that.
You can set up targeted ads with Facebook which really is the best way of getting your content out there to the right people. Targeting your ads means you aren’t throwing your money into a bottomless pit. You’re at least hitting the right audience from the start.
Promote your company video at every opportunity. Just think about how it will impact your brand awareness. It really is one of the most effective forms of advertising.