Video production has become increasingly important in marketing strategies, with businesses turning to it as a way to showcase their products or services. However, not all videos are created equal. Some may be engaging, while others fall flat.

So, what’s the secret to making a video that actually sells, and converts your audience into customers? In this blog post, we’ll take a look at some tips for creating an effective marketing video.

Tell a story.
Humans love stories, so it’s no surprise that storytelling has become a vital part of video production. By telling a story, you can create an emotional connection with your audience, which will make them more likely to remember your brand. Consider creating a story that shows how your product or service can solve a problem or make someone’s life easier.

Determine your goal.
Before you start coordinating production, you need to determine what success looks like. What do you want the video to accomplish? Is your goal to increase brand awareness? Drive traffic to your website? Sell a product or service? Who do you want to watch it, and how do you want them to feel? Once you know your goals, you can decide how to approach the project. This always needs to be your first step.

Find your angle.
What is it about your service or product that sets it apart? This is your angle, and it’s what you need to focus on in your video.

Start with a storyboard.
Storyboarding is the foundation of good video content. Without it, your video will likely come off as disorganised and confusing. Take the time to create a narrative that flows and gives viewers the information they need without bombarding them with too much at once.

Less is more.
The last thing you want is for your viewers to tune out before your video is even halfway done. That’s why it’s important to keep your video short and sweet. Aim for 90 seconds or less. This may seem like a daunting task, but trust us, it can be done. Focus on the most important aspects of your product or service – leave out the fluff.

Show, don’t tell.
Make it visual. Use strong visuals to tell your story and sell your company or product. Consider using animation or infographics to get your point across in an interesting way if live-action isn’t a practical option.

Production values matter.
Your video will be an important brand asset, and a reflection of your company as a whole. So you want to make sure it looks polished and professional. That means adopting high production values, and it’s where video production companies like Jooka come in. No matter how well-written your script may be or how strong your concept is, if the footage and editing is poor, your video will suffer for it. A production company will create a sleek and professional final product.

Include a call to action.
Your video should have a clear call to action (CTA) that encourages your viewers to take a specific action, such as visiting your website or purchasing your product. Without a CTA, your viewers may be unsure of what to do next. Be sure to make your CTA clear and easy to follow.

Optimise for SEO.
To increase the visibility of your video, you need to optimize it for search engines. Include relevant keywords in your video’s title, description, and tags. You can also embed your video on your website and share it on social media platforms to increase its visibility.

A well-made video is an extremely effective marketing tool — but only if it’s done right. By following the tips above, you can increase the chances of yours being a success. Make it interesting, engaging, and concise, and you should be good to go!

Feel free to give Matt a call in the Jooka office to chat about your video, on 07506758440 or drop him an email at matt@wearejooka.co.uk. Also do peruse our online portfolio for inspiration.